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The Social Bootstrap Guide to DIY Thought Leadership

Table of Contents
Chapter 1:
What is Thought Leadership?
Chapter 2:
Essential Elements of Thought Leadership
Chapter 3:
Unique Point of View
Chapter 4:
Content Rich Website
Chapter 5:
Words, Words, Words
Chapter 6:
Social Media Presence
Chapter 7:
Online Participation
Chapter 8:
Real World Networking
Chapter 9:
Public Speaking
Chapter 10:
E-Books and White Papers
Chapter 11:
Print Books and Self Publishing
Chapter 12:
Visual Branding
Chapter 13:
Great Ideas for Thought Leadership
Chapter 14:
Thought Leadership Strategy
Thought Leadership is...
Acknowledgements
About
Adam and
Social Bootstrap

The DIY Thought Leadership Guide

Welcome to the online version of Adam Wood’s book, The Social Bootstrap Guide to DIY Thought Leadership

In this book, you will learn the secrets to attracting business by positioning yourself as an expert in your field.

Tired of chasing after business?

Of course you are. You know what you’re doing! You’re the best damn [plumber/architect/acupunturist/magician/etc] you know, and you should be doing what you do best (serving clients and making money), not making cold calls or asking for referrals.

Position yourself as a Thought Leader

A Thought Leader is a recognized expert in a particular field. That could be you! You’re already an expert
(or could be soon… trust me, it’s a lot easier than you think). You might as well be recognized as an expert.

Once that happens, once the word gets out that you are THE ONE PERSON to talk to about [insurance, gardening, healthy eating, watercolor painting], you’ll have to raise your prices and turn people away.

Everything you need to know…

As you’ll read about in The Guide, giving away your best stuff is a Great Idea, so…

You can read the entire Social Bootstrap Guide to DIY Thought Leadership for FREE!

You can either read it here on the site (clicking through page by page) or download the entire book as a free PDF.

And, for those of you (old-fashioned types) who like a real, physical book (that would be me too), you can buy the paperback over at Amazon.