Articles
Articles are straight forward informational pieces about your industry. A lawyer might have articles about types of trusts; a chiropractor, articles about pain management; a plumber, articles on water safety.
Articles should be evergreen, which means they are not current-events specific but rather useful all the time. It’s often a good idea for the writing style to be just a little formal, in an authoritative voice.
Articles are about facts, not opinions.
This is the content people find when they are searching for things like “how to change a gasket” or “gas mileage 1998 toyota tercel.”
The more articles you have, the better. Every aspect of your industry can be broken down and explained. Every additional article is one more chance that someone searching might find you instead of someone else. One more opportunity to demonstrate your expertise.
Very few of your visitors will read many of your articles.
That’s okay. You’re just trying to attract and retain searchers.
