Before You Begin
The line between participation and self-serving promotion is thin. And the line between legitimate self-serving promotion and spam is thinner still.
As you find conversations to be a part of, as you start to engage with them, be helpful, unbiased, and non-spammy. Point people to competitors. Give free advice that can be used without buying something. Be friendly.
Before you hit “submit,” always ask yourself:
- Is this genuinely helpful?
- Would I be happy receiving this from someone else?
And when you cross a line (you will, we all do), apologize. And then don’t do it again.
