Blog Posts
Your blog is the place for your voice and your opinions. It’s the place for current events commentary and news from your industry. It’s the place for press releases and special announcements.
While your bank of articles is like an encyclopedia, your blog is like a newspaper or magazine. People will subscribe to it, some people will read every post, and some people will even leave comments and feedback.
The blog is your opportunity to develop a community of fans, followers, and hangers-on who will become both clients and referral sources.
You should update your blog with a new post on a regular basis. At least once a week, more if you can. More important than frequency is regularity. Post on the same day and at the same time every week. This is helpful both for your readers and the search engines.
