Content-Rich Website
Until the world changes again (it will, but it hasn’t yet), a website that is full of interesting and useful content is the cornerstone of Thought Leadership. When someone hears your name, meets you, or gets one of your newsletters, the first thing they’ll do (if they care) is Google you.
As great as a LinkedIn profile is, what they really want to find is your website. And when they get to it, they will make all sorts of judgements about you. Based on the way your site looks, the way it navigates, and the depth of its resources, people will decide how good you are, how interesting, and how valuable.
They will know (or think they know) if you are a start-up or an established business.
They will know (or think they know) how much you know about your industry.
How big your firm is.
How profitable you are.
Whether you’re a legitimate business or some goofy scam.
What kind of culture your company has.
What kind of clients you service.
Whether you are honest or not.
Whether you are cool or not.
If people will decide all of those thing after seeing your website (or lack of one), shouldn’t you have a good one?
