Direct Browsing
Let’s say you’re an accountant. You meet someone at a networking event or a party or wherever. Of course, you exchange business cards and all that. A day or two later, at her desk, your new friend runs past your business card. Of course, she now has your web address, so she decides to check you out and see what you’re all about.
Your new friend goes to your site and, through clever home page design, finds another page with interesting articles about tax law. A half-hour later your new friend realizes two things: she has missed lunch, and you clearly know more about tax law than anyone else in the world.
Sounds like you just created a referral source.
