If you start paying attention to all the blogs, the tweets, the updates, the articles, the e-books, the workshops, the seminars, the newsletters, the videos, the podcasts, the lifestreams, and every other form of new media madness, you’ll be told (and start to believe) that in order to become a Thought Leader you have to blog and tweet and update and write articles and e-books and run workshops and tele-seminars and send out newsletters and record videos and podcasts and lifestreams and generally go completely mad with new media.

Well… Maybe.

The thing is, you do have to do all that if you want to become a Thought Leader…
in the field of New Media, Social Media, and Thought Leadership. If you want bloggers to see you as the world’s greatest blogger, there is a never ending arms race to have the coolest new technology, the greatest new socially-integrated, semantic high-definition 3G cheese slicer.

But you just want to be a Thought Leader for estate planning or payroll processing. You just want more people to donate to your community theatre. You just want to sell more red flip-flops.

For you, most of those things are not essentials, just possibilities. Good ideas, maybe. Additional tools.
In this chapter, we’re going to go over the essentials— what the things are you (almost) have to be doing.

The balance of the book will be an in-depth look at how to do each of those things, with a chapter at the end about some of the more useful good ideas that you might add in once you’re up and running.

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