Imagine
Imagine getting a call, out of nowhere.
You’re being asked by a major newspaper to give your opinion on a breaking news story.
Or a book is being published, and they need you to write a quote for the back cover.
Or they’d like to interview you for a documentary.
Or someone wants to know if you could do some work for them—
they’ll pay whatever it takes, because they really want you.
Imagine having a great idea, writing it down, and suddenly a few hundred people are talking about it, writing about it, arguing about it… paying you to find out more.
Imagine mentioning a product, a website, a book, or a company, and within minutes a thousand people have bought, visited, read, and hired.
Imagine a hundred, a thousand, a million people each day seeing your name, or thinking about one of your products, or wishing they could afford to hire you, or hoping to meet you at a conference.
That’s Thought Leadership.
