Innovation
The bedrock of Thought Leadership is innovation. That doesn’t have to mean crazy-new technology. It might mean that, but it also might mean a new way of doing an old thing, or a new way of thinking about things, or even just a unique point of view.
If you’re not different— unique, interesting, innovative, creative— in some way, then it’s remarkably unlikely that anyone will ever care about your Social Media strategy. They won’t remember you after networking events. They won’t bother to come to your seminars or read your books. Why would they?
Without innovation, everything else stops being “Thought Leadership Activity” and becomes “Newfangled Advertising and Time-Waste.”
