Linking
Let’s say you are a chiropractor, and I’m someone with chronic lower back pain. I’ve tried other chiropractors before, without success— but you have a unique and innovative approach that would probably help me a lot.
Since I’m in too much pain to develop any interesting hobbies, I spend a lot of time online reading blogs and message boards about chronic back pain.
I get a lot of spammy emails about Chinese massage and expensive juice.
Then my favorite back-pain blog reviews your services, and includes a link to your site. The reviewer has a problem similar to mine, and has had similar chiropractic experiences, but said you were unique, innovative, and incredibly helpful. I click to your site.
When I get there I read about your unique practice. Since I read a lot about back therapies, I can tell right away that you are doing something different. An article about your patented diagnosis process. A blog post about a women with my exact symptoms who felt better after just three sessions. A white paper detailing why different people respond differently to different types of chiropractic therapy.
And, by the way, I find out your office is only two hours away from my house.
Sounds like two hours isn’t too far away.
