Chapter 11- Print Books and Self Publishing
There is nothing quite like writing and publishing a book.
A huge number of Americans dream of writing a book, but never do. If you’ve ever wanted to be a published author, it is easier than you think to fulfill that lifelong dream and also increase your market value. Once you do, you’ll have completed the number one “bucket list” item in America. You’ll be amazed at yourself; your friends, prospects, and competitors will be amazed, too (and a bit jealous).
Besides the self-esteem boost (which is reason enough) and the dream fulfillment (even more reason), being a published author makes you an expert. Depending on the industry or subject matter, it might even make you THE expert. Which means that taking time to write your book isn’t just a foolish pursuit of a childhood dream, it’s an important business and marketing strategy.
This whole book is about Thought Leadership. There is very little you can do to build Thought Leadership that has as much power as writing and publishing a book.
