Search Engines
Google and its cousins have altered the way average people find things. Unless you’re really unusual (nothing wrong with that), you probably already know what I’m talking about. Need a plumber? Throw pillows? A haircut? Curious about how long to cook a chicken or how often to water your azaleas? Need to know if your kid has the chicken pox?
The vast majority of people simply type a question into Google (sometimes with the name of their city, if they’re looking for a person or store) and just click on the first thing that pops up. If that doesn’t work, they try the second thing, and then the third. Since Google has gotten so good at figuring out what people are looking for, the average searcher usually finds something on the first few hits.
So, let’s say you run a dry cleaner that specializes in formal wear and military uniforms. That’s just the sort of thing someone might search for. Maybe two or three times a day, someone types in “how do I store my wedding dress?” or “dress blues cleaning stoughton.” How great would it be if the first or second thing that popped up was your website?
Sounds like you just created a customer.
