Chapter 3- Unique Point of View
Hundreds of thousands of people write books every year. Even more write blogs. And give seminars. And tweet.
They aren’t all Thought Leaders.
Some people will say they don’t give it enough time, they aren’t doing enough, they aren’t patient.
I say a lot of them just aren’t unique enough for anyone to care what they have to say.
The foundation of Thought Leadership is having a unique perspective on your market, industry, or field of study. All the “stuff”— SEO, social media, book publishing, public speaking— is just marketing if you don’t have a unique point of view.
If you sound just like everyone else, then someone who sees your book or accidentally attends one of your workshops will have no reason to care enough to seek you out again. Why would they? They can get similar information or opinions anywhere.
But if you have a unique point of view— a special perspective on digital music editing, or a new method for teaching jazz saxophone— then you aren’t a commodity anymore. You are someone worth seeking out. Someone worth paying for.
