Chapter 5- Words, Words, Words
Written content is the most important part of your web presence.
People love videos and pictures.
Graphs and charts convey lots of information.
Flashy animation and beautiful design get and hold attention.
But text is what really counts.
Search Engines use text to understand what a site is about, and whether it would be useful for the person who just typed “caterers in north attleboro” into the little box.
Search engines rely on text. Your prospects rely on search engines. You rely on prospects.
Therefore, you rely on text.
There are six kinds of text content in a Thought Leader website:
- articles
- blog posts
- sales copy
- info
- SEO filler
- hidden text
These six categories often blend into each other a little bit, but it’s a good way of getting your mind around what kind of content you should be generating.
