Chapter 12- Visual Branding
Visual Branding is a difficult thing to write about.
How do you convey in words abstract principles of design?
How do you codify art?
Well, you don’t. Or at least, I don’t.
Instead, we’re going to talk a bit about what visual branding is and why it’s important from a Thought Leadership perspective, and then look at a few important, non-negotiable principles.
What is Visual Branding?
Visual Branding is designing, shaping, and controlling the way your company looks. This is a lot more inclusive than most small businesses bother to think about. It isn’t just your logo, website, and business card. It’s also your Social Media presence, your letterhead, the font you use on your invoices, the way you or your salespeople dress in public, the thank you cards you send (you do send them, right?), the way your office looks (if you meet people there, of course), the forms you use, your computer desktop background.
If it’s connected to your company, and someone sees it, it’s visual branding, or should be.
